Website Design & Development
Primary serviceA site built to sell, not just sit there. Fast, responsive, conversion-first builds on WordPress, Elementor, or GoHighLevel — custom CSS and UX designed around one job: turning visitors into buyers.
Web · Funnels · GHL Automation · Tracking · Ads · Creative
I’m Allan Dave Loprez. For 10+ years I’ve built the entire growth stack — high-converting websites, GoHighLevel automations, funnels on CheckoutChamp, Funnelish and ClickFunnels, airtight server-side tracking, and the Meta and Google ads that fill them. Not five vendors pointing fingers. One operator who owns the whole thing, top to bottom.
No pitch deck. Send me your setup and I’ll show you exactly where your funnel is leaking.
Illustrative dashboard — the kind of custom GHL dashboard I build for every client.
The real leak
You hire a web designer. Then a funnel guy. Then someone for “the tech.” Then a media buyer. Then an editor for creatives. Five invoices — and not one of them owns the result.
Meanwhile your spend runs 24/7 into a funnel where the pixel fires twice, the page loads in six seconds, and half your purchases never make it back to Meta. You’re not losing money on the ads — you’re losing it in the gaps between the people running them.
Why me
I don’t hand your funnel off — because there’s no one to hand it to. Over the last decade I’ve been every role in that chain:
When one person owns the site, the funnel, the data, the ads and the creative, there are no seams for your money to fall through. That’s the whole advantage.
What I build
Ranked by where I focus most, from the website itself down to the creative that fills it. Hire me for one, or hand me the entire stack.
A site built to sell, not just sit there. Fast, responsive, conversion-first builds on WordPress, Elementor, or GoHighLevel — custom CSS and UX designed around one job: turning visitors into buyers.
Follow-up that runs itself. GoHighLevel workflows, pipelines, and CRM logic that chase every lead automatically — plus custom GHL dashboards so you finally see your real numbers in real time.
Funnels engineered to lift average order value. Built across GoHighLevel, CheckoutChamp, Funnelish, ClickFunnels, and WooCommerce — optimized checkouts, order bumps, and 1-click upsells, tuned by a decade of split-testing what converts.
Ads on tracking that actually holds. Campaign structure, creative testing, and CPA/ROAS scaling across Meta, Google, YouTube, and TikTok — plus the ad copy and competitor research behind them, all backed by server-side data so you optimize on numbers you can trust, not guesses.
Creative that’s already handled. Ad graphics, video editing and production, landing visuals, and the copy to go with them — produced in-house on Premiere, Photoshop, CapCut, and Canva by an award-nominated filmmaker. No waiting in an outside editor’s queue.
Stack & tooling
Build, automate, track, advertise, and design — every layer of the growth stack, in one pair of hands.
+ ActiveCampaign · Google Tag Manager · Google Analytics · TikTok & YouTube Ads · Vicidial
The track record
I’m one person — the hands-on technical and creative layer behind scaling brands and agencies, not another agency stacking markup and subcontractors. I’ve kept tracking accurate, checkouts converting, and campaigns profitable for brands and agencies across the US, Australia, and Canada — managing six-figure monthly ad budgets. And because I came up as a broadcast video editor and short-film director, the creative meets network standards — not just “good enough for a thumb-stop.”
Worked with
How I work
Great ads can’t fix a slow site or a leaky funnel. I build the foundation first, wire up the data, then drive traffic that scales.
The website, funnel, and GoHighLevel automations get built to convert — or I rebuild what you already have. Custom dashboards go in so you see your real numbers from day one.
Pixel, Conversions API, and server-side tracking go live with clean UTM hygiene. Then checkout, speed, and UX get tuned so more of your traffic actually converts.
Meta and Google ads deploy on top of clean data and a funnel that holds — structured testing first, then deliberate scaling toward your CPA and ROAS targets, creative included.
Start a project
Keep juggling five vendors and hoping the seams hold — or tell me what you’re building and where it’s stuck. I’ll come back with a specific plan: website, funnel, automations, ads, or all of it.
A clear plan for your website, funnel, or automation build.
Where your funnel or tracking is quietly leaking conversions.
A realistic path to launch and scale — with the ads to match.